Tuesday, April 18, 2023

Celebrating 50 Years of UMBC Special Collections: Digital Promotion and Outreach

A screenshot of UMBC Special Collections Instagram page

 

    For the Spring 2023 semester, my internship is stationed in UMBC’s Special Collections

department of the Albin O. Kuhn Library & Gallery. Very often, I’m asked by my peers,

“What’s so special about Special Collections?” That is, what is it about the materials

housed in this department that set them apart from things you could find elsewhere?

According to our website, Special Collections “serves to collect, house, preserve, and

make accessible scholarly collections of materials that are original, rare, unique, fragile,

historical, and archival.” During the Fall 2021 semester as an undergraduate student

assistant, I got the chance to familiarize myself with the vast assortment of materials

that can be found in Special Collections, particularly the endless amounts of

photographs we have while conducting biographical research about the photographers

who took them.


    As intriguing as these materials are, unfortunately, not many know of their existence. I

had no idea about Special Collections until I started working there! Moreover, you don’t

have to be a specific type of person (say, a historian, for example) to make use of what

Special Collections has to offer. Students, faculty, and external entities from an array of

disciplinary backgrounds visit Special Collections for professional, educational, and

recreational purposes. To celebrate its 50th anniversary, UMBC Special Collections

aims to increase public outreach by showcasing the diverse ways in which our archives

have been utilized with the intent of encouraging more people to engage with them —

this is where my job comes in.


    As a graduate intern, my role is to coordinate all of the promotional content that has

been prepared for this project, as well as contribute some content of my own. Most

notable is the establishment of our very own blog, dedicated to showcasing the

research efforts of Special collections staff, UMBC community members, and more. In

addition to this is regular updates on our Instagram page, where we promote our blog

postings, any exhibitions that are up for display in the gallery, and day-to-day reading

room content of interest like our #PhotobookFriday series. In order to prepare myself for

the role, I first had to learn the best practices for producing and disseminating digital

content, and then how to implement them for Special Collections’ social media.

My internship advisor, Lindsay Loeper (Reference and Instruction Archivist), helped me

by providing articles to read about the process of developing a system for social media

publication, as well as examples of established library and special collections blogs that

could serve as a model for what we hope to achieve with our own blog. I gained a lot of

insight from these materials: they conveyed the importance of deconstructing the barrier

between archives and the communities in which they exist by changing the intimidating

perception many have of these institutions. This is done through methods such as

creating an inviting environment for prospective visitors, connecting with diverse

communities, and emphasizing a commitment to service to the public. Accessibility is

particularly essential to ensure that there are no hindrances to engaging with the

content. Adding closed captions to videos and alt-text to images — processes that are

often overlooked — can be the determining factor of whether or not someone can/will

take interest in whatever you’ve posted. Speaking from personal experience, these

processes can be tedious, but I think achieving a sense of inclusion ultimately makes

the effort worthwhile.


    Going forward, I am excited to see the different projects Special Collections will share

with the public to show off how special our archives really are! 

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